About the founders of Slow Yourself Down and owners of Wishing Well Shave Ice

Jesse Merle Jones and Aamion Goodwin met at four years old in a local homeschool program and grew up like brothers on the paradise island of Kauai in Hawaii. They spent their young years as two peas in a pod surfing, camping, and fishing along the Garden Isle’s North Shore. Growing up on a small, remote island in the middle of the Pacific has a way of turning friends into family, creating a special kind of trust that yields a lifelong bond. 

By age 17, Jesse and Aamion had become professional surfers, traveling the world, often together, surfing and competing under the sponsorship of well-known surfwear labels until they officially left their surfing careers go. 

Back on Kauai in 2015, following their insiders' experience with surfing labels and their merchandise, they felt inspired to launch their own creative venture: Slow Yourself Down was born. 

The phrase “Slow Yourself Down” came in a candid interview, as a reflection of their life philosophy - a way of life that’s rooted in presence, connection to nature, and community. It was soon slapped onto mass-distributed stickers, and eventually evolved into a full merchandise line, with a focus on clean designs, organic cotton tees, and signature tie-dyes created and hand-dipped by Aamion’s dad, visionary artist, and color wizard Aaron Goodwin. 

The lifestyle brand found its home in Hanalei when Jesse and Aamion were location scouting, and unexpectedly came to own The Wishing Well, a shave ice truck specializing in organic flavors, acai bowls and cold brew coffee, a locals’ favorite. 

Jesse and Aamion currently run Slow Yourself Down with their crew from the brand headquarters in Hanalei, Kauai.

Get Slow Yourself Down gear

Many of the popular Slow Yourself Down products are available at the Wishing Well Shave Ice location in Hanalei and online at www.slowyourselfdown.com.

Stop by and we hope you enjoy Wishing Well Shave Ice as much as we do!